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In marketing, e-commerce, and business growth, one question comes up again and again:“How do you calculate a conversion rate?” Whether you’re running a small website, managing a multi-million dollar ad campaign, or simply trying to grow your email list, understanding your conversion rate is critical to measuring success. In this…

Understanding how well visitors to your online store convert into paying customers is absolutely crucial when running an ecommerce business. That is where Purchase Conversion Rate comes into play. I will outline exactly what a Purchase Conversion Rate is, its calculation method and significance as well as provide concrete examples…